Safa El Samad, Vinyl weatherproof sticker pack, Beauty in the mundane

Title: Beauty in the mundane
Year: 2024
Materials: Vinyl weatherproof sticker pack
Size: various

Set of 4 stickers based on Soof's first flash design series. Included stickers: Shu fi? (شو في)  ma fi? (ما في) a monobloc chair, a thank you plastic bag floating in the wind. 

Safa El Samad is a multidisciplinary artist and fashion designer with a passion for upcycling objects and garments destined for landfill. Recently, she earned a Master's in Architecture from Monash University. 

Safa operates her brand ‘Soof’ out of Schoolhouse studio. Soof invites anyone to bring in old, unloved garments for revitalisation in order to mitigate the textiles from ending up in landfill and provide a sentimental attachment to the garment not found in mass produced clothing. She also loves engaging with community and creating awareness about the ongoing genocide in Palestine.